NueLight is a production and artist management company for the South African & International music industry. The company’s core business is being publicist to artists and session musicians and hosting large-scale musical showcases. With that, NueLight also fulfills the job of booking agent, publisher to composers and lyricists as well as PR to many of these artists.
There is a need among local artists for a better income due to the increased presence of online stores and the music piracy which has led to a decrease in CD/product sales. The latest trend in the local and international music business is for artists to do more live performances, especially collaborations.